So I think a lot of my perspective coming into this is like, how have you managed to keep that inspiration alive, the opportunities alive in a market that is, you know, a couple hours away from a major film

hub.

So.

I would love to answer that.

I feel like there's an expansion that needs to happen there too.

We met, you and I met at Film and Music in Fort Worth, and I think that was 2018.

And at the time, Taproot was a very different company.

Like, how have you gone about building a culture in that part of the country, Grand Rapids? And then also, how do you make your freelancers feel an integral part of that