tools.

Sure, yeah, we talked about what's happened in the past already, right, with observation-based measures and things like that.

We've also now kind of dug into what's currently happening in terms of the hardware and the software and this type of thing with what's available, force-placed motion capture, 1080s wearables, and Dr. Mendez mentioned AI and applied analytics.

And in the current...

in the current state, I think that the people who are gonna be the most successful are the people that employ technologies that fit their context, not necessarily the most flashy ones.

Like they're the people that go into Trader Joe's versus those that go into Walmart.

You go into Walmart, there's 500 shampoos.

What innovations or technology or innovations are you saying are the most promising outcomes that you're seeing? I'll try and