You don't have to buy a whole bunch of new stuff.

No, I mean, here's the thing.

We have some sensors that you can buy that will supplement what you have.

The goal with this was to try to do it with the hardware that you've already got, because Yeah, you shouldn't have to tear out everything that you already have.

If it's working, why replace it? And that's kind of where it's at.

When I say it's agnostic, I truly mean it's agnostic.

It doesn't care if you're using Burke or Worldcast or Broadcast Tools or Control by Web or anything else that speaks SNMP or MQTT or can send an email.

um this whole idea of monitor max uh i got a feeling that eventually you know there may be competitors to what you're doing here but why is the technology important for broadcasters and broadcast engineers going forward i think we can guess why but maybe you can verbalize that think of guys like shane tovin used to you know be responsible for san francisco now he's responsible for i don't know eight markets and pretty much he's the guy he's got to have the guy visibility

What's the need that you saw, and, uh, what were some of your thoughts about solving it for broadcasters?

Well, I mean, I, I've seen lots of needs, but the, the one that we're talking about primarily is, um, you know, a consolidated monitoring system that isn't necessarily platform or manufacturer specific.

It is, uh, you know, essentially hardware and protocol agnostic and, you know, just better ways to do alerting.

And, you know, we're doing more with less.

Well, I know everybody's been saying that for years, but this industry specifically is doing more with less people, less resources, less revenue.

So how do you...

How much do you wanna know? You know, I, I had a friend years ago that, you know, I'm, I'm that weird remote control guy that I wanna know every single thing about every single parameter at my site, and I wanna know exactly what's happening with everything so that before I leave I can see- ...

[laughs]