Like what kind of new stuff are we seeing that's – Yeah, I want to kind of come back

to this.

Yeah, yeah.

I want to kind of come back to like, well, let's let's talk a little bit about some of the trends that we're seeing and then we'll kind of come back to like, where does it where does it come together? Right.

In terms of how people are approaching ecosystems.

So if we want to talk about the sort of nutrition and health trends, right? First, like you said, protein is up there.

We're seeing fiber maxing.

and i think you know we we know private equity buys things up and they naturally reduce the quality and increase margins and all that right and that's no more evident and then in our food supply where we have so many bad ingredients and cheapening and Basically, in shitification of our products in so many ways, which is what got us here is we have so much processed foods.