[laughs]

... were, were seeing us on Facebook, they were seeing us on Instagram.

And, um, we now have a website.

We started our website in 2023, uh, and then we started an app in 2024.

And, and that was a really natural progression for us.

But I think the fact that we did start on social media was such an important, um, such an important key in, in what Pulse has become.

Because you look at traditional media, right? And they focus on their website, they focus on their app or their newspaper.

Yeah.