Could you, to start us off, introduce yourself and the work that you do? Yep.

Absolutely.

So at this point in my life, I'm a fractional chief commercial officer.

And I do, as you mentioned, I'm an advisor for early stage companies.

I began my career, well, originally began my career as a researcher in human resources for a division of Gartner, researching best practices for what makes an equitable and harmonious workplace, right? And then I ended up Working for a company called Smart Brief, which is actually a really large publisher a lot of people have never heard of because it publishes under the brands of trade associations and professional societies.

And my undergrad was in sociology and my master's is in economics.

And so eventually I moved into an operations role with Smart Brief where I was the publisher of a business unit that was publishing all of our... materials and education, workforce, and the path to development.

In the work that you're doing or, you know, yeah, in the work that you're doing, what's the glow up that you're working on?