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Joseph Hurst

Joseph Hurst

Head of On Trade at Verdant Brewing Co, a craft brewery in Cornwall; experienced sales executive in the craft beer industry with 15+ years of experience.

Jun 10, 2026

PaulHOST
27:48
Yeah.
27:48
Uh, and as part of, I, I believe it was a farm that was a monocrop sort of broccoli, brassica type stuff that sort of ruined the, um, the na- the local ecosystem there.
27:59
So they re-put in a bunch of flora and fauna to, to reintroduce skylarks, one of which was barley.
28:05
And it was only there really to be, to, you know, get the insects and the critters and everything in that you need, um, to, for the ecosystem.
PaulHOST
28:21
What can I do with it? [laughs]
28:22
Um, our lead brewer, Kieran, who is phenomenal, um, I think he's probably forgotten more about beer and brewing than anyone could ever, [laughs] ever know, um, tried it, and he was like, "This is actually objectively really good." So we bought it all off them, uh, and malted it.
28:41
And then, um, we also bought an entire bale of Bitter Gold hops, which is basically UK-grown El Dorado, essentially.

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