
Joseph Hurst
Head of On Trade at Verdant Brewing Co, a craft brewery in Cornwall; experienced sales executive in the craft beer industry with 15+ years of experience.
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Jun 10, 2026
Beer Prime - Episode 137 - Tap Social Change is Brewing with Friends 2026
27:48
27:59
28:05
28:22
28:41
P
27:48PaulHOST
Yeah.

Joseph HurstGUEST
Uh, and as part of, I, I believe it was a farm that was a monocrop sort of broccoli, brassica type stuff that sort of ruined the, um, the na- the local ecosystem there.

Joseph HurstGUEST
So they re-put in a bunch of flora and fauna to, to reintroduce skylarks, one of which was barley.

Joseph HurstGUEST
And it was only there really to be, to, you know, get the insects and the critters and everything in that you need, um, to, for the ecosystem.
P
28:21PaulHOST
What can I do with it? [laughs]

Joseph HurstGUEST
Um, our lead brewer, Kieran, who is phenomenal, um, I think he's probably forgotten more about beer and brewing than anyone could ever, [laughs] ever know, um, tried it, and he was like, "This is actually objectively really good." So we bought it all off them, uh, and malted it.

Joseph HurstGUEST
And then, um, we also bought an entire bale of Bitter Gold hops, which is basically UK-grown El Dorado, essentially.