There was a plan, right, Joe? Like I s- I mean, wh- when would you say this happened? Was this, like, pre-COVID, during COVID? What, what, when?

So we did the, the budgets, break evens, and bottom lines twice.

Once when I had, uh, when my company was more maintenance, you know, mowing focused, and then once again when I, you know, primarily focused on treatments, applications.

And I think that was, like, the starting point.

Like, "Hey, here's your break even per hour," you know? And then hearing it again like, "Hey, you're gonna step into this fertilizer game.

Here is your break even per hour.

Here is your operating cost." If you just keep, you know...

Pe- other people don't understand it, you know? They're just-