Everything is about engagement

and empowering the user.

So as I was saying...

Blood pressure is killing you, but you don't feel it.

So what this product is optimized for is to make sure that from day one, you get engaged into that process and the product becomes your partner on that process.

When you just unbox the system the first time, we don't know who you are.

And even you don't know who you are.

Now, let's talk about the doctors, because is it creating any behavior change? Are you having any impact on clinics and clinicians to make decisions about people who are treating, you know, in the traditional sense, these patients?