What do you think is the most underrated tactic that people are sleeping on in GEO?

Okay, that's an important one.

So I think a lot of companies, they are still creating content as usual for SEO without analyzing citations.

So what you usually want to do is you want to get and track prompts, get the responses, get the citations that those LLMs use to generate those responses, understand the type of content those citations are, and based on those results, you adapt your content.

It could be listicles, it could be FAQs, it could be articles, landing pages.

So depending on the industry you are, you will have to create a different type of content.

What makes PromptWatch different than all of the other hundreds of exhibitors here at Brighton SEO?

Oh, that's a good question.