Skip to main content

José Hernandez

CEO of Ortus Strategies AG and author of Broken Business, an expert on corporate misconduct, crisis management, and ethical leadership.

Apr 7, 2026

2:00
But what's the meaning of trust for boards today?
2:03
Thank you, Raul.
2:03
It's really a pleasure to be here.
2:05
I think I've spent about 25 years in Europe and in working with high-trust nations, Sweden, Switzerland, Netherlands, and yet I was dealing with a very uncomfortable subject, meaning corruption.
2:18
When I came across about a decade ago to Canada to deal with a similar case, I faced that same challenge.
2:24
And I think high trust nations like Canada take trust for granted.
2:28
So we trust each other.

15 MINS LATER

17:07
Where would you start?
12:59
What would you respond to that? And where does ethics fit in? Is ethics an add-on or is that sufficient?
13:06
It's a great question.
13:06
So I've had this case.
13:08
This company's huge organization came to me and said, we know we're doing all the right things.
13:13
We know who our people are.
13:14
We do a certain type of activity that lowers our risk profile as an organization.
13:20
And then they said, so what should we do next? And I said to them, take a second look, right? Choose a few geographies, do a deep dive on some particular issues.
15:33
Is there anything you can share with us there?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.