What I wanted to see if you can do is, if I'm the controller, the CFO of a production company, what can you share about this opportunity more, including the process, timing, and maybe even if you can share some success stories in the past, if you're able to speak about them, and if looking back at your experience, how meaningful were those deals that you brought in from a product integration perspective?

perspective?You know, from a production company standpoint, there's some great opportunities right now because brands are dealing with significant changes in traditional television and social media as well, advertising.

So they are looking for new ways to get eyeballs, is what they always say.

With regard to the process, in my experience, to be effective, producers need to pitch brands in a very specific way, which we don't have time to get into.

But just know that advertisers and marketing execs look at things differently than producers do, so you need to be able to effectively communicate with them.

The good thing from my standpoint is I was not a marketing or advertising person.

I was a lawyer and a producer, so I was literally trained by CMOs and brand managers on what they want and how to pitch them.

I'm sure the challenge has been to balance between the executives at the production company and the creatives, is how do you get through the adjustment to the underlying story and getting the product integrated in such a way that is balanced between the two sides? I imagine it's not easy.