Um,

I'd say the general consensus out West was, um, the days that were good rivaled any season, but the, there was an overwhelming day of underperforming weather.

And I'm, I'm sure you've heard, you know, through Colorado and Utah, majority of the Western States had really, really poor winters and not a lot of snow pack.

Um, we're struggling with drought conditions now.

Um, You know, Idaho is not as bad as some of the other places that I've seen.

I think Utah and Colorado got the brunt of it compared to years prior.

But we got a decent amount of snowpack.

I don't know if we can talk about all of it yet, but what's, uh, what's been going on over at Rigamrite?

How do you determine where you're going next? When you're looking at a two-year cycle, how are you deciding what the next avenue is you're going down and investing that kind of time and resources into? and so you kind of mentioned that you know something that you guys want to see or that you realize is missing but is there any more to it than that like what what kind of sciences are to that to like really because you know you're talking about years and thousands of dollars like how do you how do you arrive at what your next project is

yeah um you know there's a little bit of business to it right like what's what's selling well and what's profitable and what's keeping the business afloat you know there's there's a lot of that don't get me wrong um the the big thing is like what we're we're keen on we're very keen on decoys right now um that's a big push for us we want to see those do well we're excited about them we think we've done a really great job with the carvings and the paint scheme and making them as lifelike as possible and making them look like a duck you know like that's the big reason why we didn't do the blue speculum on the side because mallards majority of the time they're sitting on the water don't show that blue speculum you can't see it so we try to just keep it as lifelike and as real as possible um it's a big push for us because we've we're proud of him you know and we've spent a lot of time and energy into him and i like using him i believe in him myself i've killed a lot of ducks over him seen a lot of ducks die over him different outfitters and different buddies and stuff like that.

So that's a push for us.

And, you know, you got to think too, like, there's only so many, another, to answer your question, Craig, too, there's only so many, let's say, we'll use decoy rigs, right? Or strap weights or lead weights.

There's only so many you can sell, right? Every year.

Where, Eventually, if you're trying to grow a business and advance a business and create more profit in the business to open up new product categories and provide solutions to consumers and better products, you got to sell more stuff and make more money.

It's simple economics, you know, simple business practice.

Like, how is that process? You know, what, what is the, what is the brainstorming sessions around the conference table on that?