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Jordan Lea

Jordan Lea

Founder & CEO of Deal Me Out, a Welsh gambling harm awareness and education CIC; recovering gambling addict and St David Award winner.

Sep 3, 2026

24:15
What was the conclusions of the report? What were the insights or what came out of the report?
24:21
We've done a couple, but the first sort of major one we did in 2024, I'd have to have a look back through the exact statistics, but what we were, just to kind of put it into a nutshell, what we found was that there were a lot of consumers were moving over to the black market.
24:40
That was just a real driver.
24:43
We interviewed lots and lots of people.
24:47
So we did a cohort of, let's say, 100 people with experience of gambling addiction, 100 general consumers.
24:53
We interviewed a number of content creators.
24:55
And then we did, I think it was 1,200 young people was part of the report as well.

12 MINS LATER

37:26
But when we say those things, every single time it's met with, yeah, but you would say that because you're the gambling industry.

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