
Jony Ive
British-American designer
3
APPEARANCES
2
PODCASTS
012
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Sep 1, 2026
Jony Ive Shows The Real Process Behind the Ferrari Luce
3:38
3:44
3:58
4:32

Jony IveGUEST
Ferrari is an organization with an insatiable appetite to be pushing and exploring.

Jony IveGUEST
I mean, you know, remember Ferrari have been building the most advanced electric motors for decades.

Jony IveGUEST
For the first time, I think ever, you have this combination of the extraordinary sort of Ferrari driving dynamic, which is so joyful and fun, but instead of it being a very singular car, w- as in, you know, its purpose, it's a sports car for two people, it is being able to combine that with being much more approachable, more egalitarian, which is an absurd thing to say for a product that is so inherently exclusive.

Jony IveGUEST
But to be able to combine space, and not just volume, but the airiness of the experience inside the cabin, with this amazing driving experience, um, which could only be achieved by using this technology.
38 MINS LATER
Jony Ive Shows The Real Process Behind the Ferrari Luce
10:12
10:20
10:31
10:41
11:03

Jony IveGUEST
For 40, 50 years, I've been so intrigued by how people react and how they feel faced with something new.

Jony IveGUEST
And as we know, everyone has an opinion, but normally what people do in trying to understand what's new you try to reference what's familiar.

Jony IveGUEST
I've been very used to that and I've been able to sort of predict, OK, this will be what people will be intrigued by, this is what people will be challenged by.

Jony IveGUEST
I think, though, as you said, there is this huge challenge here because as a Ferrari lover and the combustion engine and all that's associated with it, whether it's the noise, the vibration... that has been a substantial part of the past.

Jony IveGUEST
So it's not that we're taking away something, but we're adding a new choice, which in some dimensions is unambiguously, incontrovertibly better.
32 MINS LATER
Sir Jony Ive, designer
3:42
36:39
Lauren LaverneHOST
Do you think that's, that's part of your makeup and who you are and, and why you became a designer? Or is it, you know, part of having spent so much time in your life just thinking about who made that? Why does it work that way? Could it be better?
J
3:54Jony IveGUEST
I, I think spending too much time in my head f- m- really not feeling I had a choice. What I did have a choice about was, that this started off as just innately who I was, was I'm so curious. Not, not, not in a gentle or passive way, but furiously curious. It drives me crazy if we just accept someone's dogma, whether it's a theory, an idea, or whether it's a way that we're supposed to behave, or whether it's a building, an object. I just want to understand why, why, why is it like that? I mean, this is an example (laughs) of how, how noisy my head will get bec- I mean, every single made object, to me, I see as a, in a way, an ambassador or certainly a representative of the people that made it. I mean, it gives you such a clear idea about what motivated them, what their values were. And so I think it's quite easy to be completely lost in, in the wonder of just questioning why things are the way they are.
32 MINS LATER
Lauren LaverneHOST
Jony, I think it's time for some more music. Your sixth track today. What are we going to hear?
J
36:45Jony IveGUEST
It's a soundtrack again, but this is Thomas Newman. This is from WALL-E, and it's, it's a track called Define Dancing. When I listen to this, um, you almost don't feel that you're obligated or you're constrained by even, like, the laws of physics. It's so floaty and so... Almost, I mean, I, I wish I understood the structure more, but it seems to enjoy the liberty of no structure. I was lucky enough to be able to make some small contributions to the movie, and it's a time I remember of being, you know, I think prolifically creative and productive as a team. This one goes quite deep. (instrumental music plays)

