Mm

... on Meta a- and the likes, and it's really easy to look at, look over traditional media channels like mail where that attention is, is much, much greater and decluttered.

I think the clutter is a, is a massive issue we, we have in digital, how many different, um, ads you see.

You know, just visit pretty much any, any, any news website and you're, you're, you're getting, you know, tens of different, um, um, you know, banners a- across that site trying to, you know, sell you, sell you different products.

I think mail is really interesting in that space, but I do think genuinely it's a, it's a, it's a perception issue that, that we're challenged with when it comes to mail versus those digital channels.

I, I was listening to a podcast, um, one of the Freakonomics podcast in, i- in the US, and they were talking about, uh, mail specifically, and, uh, a, a company on there w- called it, um, uh, hand-delivered communications.

And I think just changing the perception and, um, what does that really mean, and immediately to, to consumer, that sounds more interesting than-

We, we, you know.