Wow.

We did very quickly, though, isolate the teams because I think it's like if you had a furniture shop and one's doing, like, I don't know, say, vintage Monterey or arts and crafts mission-style furniture, and the other team is doing Japanese-inspired mid-century complex joinery.

It's a completely different mindset and often individual to get to the highest level of that specific craft.

You can't do them both.

So we divided those teams, yeah, pretty, pretty early on.

It's funny, I've never been asked that milestone question before, and now that I have, and I just kind of didn't think and just answered from the heart, I'm, I'm realizing I forgot a couple.

So there was a guy at Toyota who was in the marketing department is all I knew, this big, tall American dude named Jim.

If you can share one piece of advice with an aspiring entrepreneur, maybe something you've learned or regret along the way, what would you say that would be?

[laughs]

Yeah, I mean, just it's a, it's a architectural challenge.

It, it sort of is what it is.

And not to say that our four-wheel drive Broncos aren't like a massive evolution of the original, uh, feel and safety, but...

So anyway, instead of fighting 'em, I thought, "You know what? This actually could be nifty." So we had already developed a wonderful four-wheel independent suspension chassis with rack and pinion steering and other refinements that is distinctly more of a car-like ride.

So we had developed that for our '47 to '53 Chevy pickups with Art Morrison.

So we actually decided to go for it.

[laughs]

And you've got something that's beautiful to drive

... you know, it started, right? You'd see a builder, like, put a, a bigger engine in it or an aftermarket fuel injection system- ...

on it or add a gear to the manual and change the gauges, but, and that was another thing as, as a young collector in CarGoober, drove me nuts- [laughs] CarGoober ...

these, these like really bitching, someone poured a bunch of money into it, but then you'd be like, you could name off all the brands of all the crap they bought out of a catalog- Yeah ... or off of Amazon- Yeah ... and like suddenly the whole point was the beauty in the lines and the design continuity.

So granted, like especially Mopars, the lines and the shape was phenomenal- Yeah ... graphics, color palettes, hell yes.

Yeah.

The second you open the door, it's just seas of dielectric-stamped vinyl and plastic, and it's like, "Ew." Yeah.

Yep