But now that I'm experiencing it here, I'm..." They've-- You've got this loyal community built that your opponents just, or your, uh, competitors can't emulate or can't, like, automate away with technology.

technology.I love your word when you said mimic, because I think that's the nature of what AI can generate.

Uh, i-i-- beautifully attractive in the way that it offers human beings this, but it is synthetic.

B- and be-- and part of the reason for that is because there, there is no intrinsic risk to AI, uh, in, in terms of, of, you know, existential risk, right? AI's not going away.

In a relationship, if you say the wrong thing, if you are actually unsympathetic, you could actually lose yourself the relationship.

There is risk for you.

And so your conduct is governed by that, the threat of acting inappropriately.

So what are some of the, what are some of the solutions for how to actually build those connections and get people to improve their, what have been called, like, the quote-unquote, "soft skills" that they've been, uh, letting atrophy for the past 20 years?

Mm-hmm.

And it sounds simple.

It sounds trite.

And a lot of people, when we introduce this up front, people shrug their shoulders and say, well, no kidding.

I understand I need to take care of my people, my teams, my employees.

You're not telling me anything I don't know.

The problem is we value what we measure.

Tell us what you mean by that.