And [laughs] when, when we met, you said, "Well, that's really pretty much everyone with a pulse." And I wanna know how exographic signals can change how we think about our ideal customers and, you know, what does it look like when you start layering on these new ways of ranking or prioritizing prospects? So what does that look like and, and how does that get executed upon?

Yeah.

It's a, it's a great point.

I, I, I probably told you we, you know, have seen literal targeting briefs for campaigns that say they want a company everything from one million to one billion plus.

It's essentially every company.

And that's the old standby.

That's what, you know, size and, and revenue and industry, you know, often produce.

Could you just walk us through how you identify these net new accounts where there might not even be active intent, but conditions within that company that you can observe suggest a problem is coming, may or may not be known? And maybe is that custom to one opportunity or can that be more categorical?