
Jonathan Shapiro
Television writer
3
APPEARANCES
2
PODCASTS
012
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Oct 14, 2026
Inside the Firmus flop and what it means for the AI trade
2:15
2:25

Jonathan ShapiroGUEST
We knew this was going to be an enormous week for the Australian capital markets, which meant, by definition, a huge week for the AFR.

Jonathan ShapiroGUEST
They were going to build the book and there was going to be this excitement about the second biggest deal ever on the ASX, the second biggest IPO.
14 MINS LATER
Why the Bathla collapse is being compared to the GFC
17:41
17:54

Jonathan ShapiroGUEST
... and that would be very supportive of the property market and the worst was behind us and, you know, good times ahead.

Jonathan ShapiroGUEST
We're in September, and the prospect of another interest rate rise looks like it's on the cards.
10 MINS LATER
L
28:00Lisa MurrayHOST
So Jonny, in conclusion, is this just the start? Are there more Bathlas out there?
AI Without Job Losses: A Different Growth Story
3:15
3:24
3:34
3:46
3:52
3:59
4:52

Pippa HudsonHOST
But what becomes of the people who once did that work manually? How have you managed to both automate and protect jobs at the same time?

Jonathan ShapiroGUEST
So when we looked at introducing this sort of technology, it was one, AR helping us make better decisions on the factory floor.

Jonathan ShapiroGUEST
And two, to answer your question, The people that were currently doing that job are now doing a very similar type of job, but think of it as humans working with machines, not machines replacing humans.

Jonathan ShapiroGUEST
So we took a part of the production line, part of the assembly, which is quite time consuming.

Jonathan ShapiroGUEST
And we looked at how do we put technology in place there with much, much more improved output.

Jonathan ShapiroGUEST
So think of it as people sitting on a production line, making 50% of the product, handing it over to a machine, machine doing the other 50%, but at four times the speed, and then we have a finished product.

Pippa HudsonHOST
How much has it cost you? And do you want to sort of try and quantify for us the cost in human training terms versus the cost of the production line and what you think the outcome will be in terms of profit one day?
