It feels like it came more from instinct, more than a business playbook, right? So where did that vision come from and what's been its impact in the community so far?

It's pretty simple.

Everybody needs a car wash and they get it pretty much anywhere.

They can choose who they get their car wash with and who they don't.

And being in Naperville is one of the...

One of the best places to live in America, we want to be more than just a car wash.

We want to be somewhat a place where they trust that we're going to handle their car with care and that our main priority is the relationships that we build with them.

So a year into this first location here, Jonathan, what does the data that you're building now tell you about where the business is headed?

Right, right on.

Yeah, they're really good guys.

They, uh, they've been orbiting around the car wash, and, uh, they've been helping out, uh, ever since we, you know, went into business for ourselves.

Uh, they, they've been a fighting force behind us.

Um, so we, uh, we have memberships where we're selling a 90-day membership where people can come and get unlimited car washes with our mid-tier package.And, uh, uh, the 20% goes back to VBP so that they can help other veterans do their due diligence in going into business for themselves.

Can your guys go out and, and do they go through and do the drying process, throw the, the tire shine on and things like that? And then do they rely on tips for some of their money?

Uh, they do.

We, we are 100% full service.