First, I want to talk about how did you do that? As a business, how did you accomplish that goal that was important to you and has really helped the business to rise the ranks quickly and become a top 10 product in that category?

well you know uh with um in the case of laundry and dish you know we're competing against big laundry and big dish so you know the tides and the gains and the and the cascades and the finishes of the world and so you um you know constant um you know promoting of the product uh social media uh advertising uh a lot of pr getting written up by people like Wirecutter as being a superior cleaning product.

All of those things drive engagement and awareness for the product.

And then a halo effect to Amazon.

And then over time, you just find yourself in that slot.

And then you have a story to go to a retailer because...

You know, as I said, you might not believe this, but Bernie Sanders and Donald Trump actually agree on something.

when you understand the long term revenue that's going to come in from any individual client, the lifetime value of a client, right? So what has worked? What have you learned about growing the rate of repeat customers or subscriptions for your business? What has really helped that to grow?