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Jonathan Petrides
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Aug 7, 2026
Start Before You Feel Ready - How to Overcome Rejection and Take Action w/ Jonathan Petrides [AllPlants]
9:52
9:58
10:02
10:13

Jonathan PetridesGUEST
In the early days, the first concept was either a concept plant-based burger joint.

Jonathan PetridesGUEST
Obviously plenty of those exist now, but this is like late 2015, early 2016.

Jonathan PetridesGUEST
Or wanted to do kind of like a Leon of really fantastic vegan food so that it was quick, easy, affordable and delightful.

Jonathan PetridesGUEST
And because Penda Health, what I'd built with Penda, we already had, uh, 15 to 20 bricks and mortar retail environments, right? You know, uh, it's healthcare, but primary health and, uh, had, had learned a lot about how to build that at speed.
14 MINS LATER
S
24:23Have we gone through the- these three like ideas yet? 'Cause you- you've spoken about some core mindset stuff already, so I don't know if that, that was already the things.