So there's plenty to discover about it, right? And I think that's where your job comes in, you know, in the magazines, in online form as well, right? So tell us, how do you showcase this storytelling of the brand?

Yeah, it's quite layered, I'd say.

We have a reasonably complex, I guess, complex by design ecosystem.

So, you know, we're here today maybe to talk about the magazine.

And we really do.

We love print.

We invest in print.

Is this the fourth one, right? Or you