J
Jonathan Lake, Lord Lake
1
APPEARANCES
1
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012
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Jul 21, 2026
012 - Architecture Needs Interiors
12:34
12:52
12:58
13:16
12:23
Well, and that's actually, I think that's a really valid point as well because that contextual overlay of interior and the importance of that as well.

Jonathan LakeGUEST
But when you think about the iconic, there's no question that Buildings play an important role in creating a sense of desire and a sense of interest or intrigue when you see them in a cityscape.

Jonathan LakeGUEST
And that works at one level, at that sort of urban level, and that's important and valuable.

Jonathan LakeGUEST
But when you think about the role of the building at an everyday experience, it's all about what happens in the building, how you enter it, what does it feel like as you move through it.

Jonathan LakeGUEST
So in many senses, a building is very much about positioning and opportunity.
5 MINS LATER
18:30
buy-in and that but then for me those buildings more than any like the significance of how they are going to function and support the people um in in what they're trying to perform i mean that's something that you i mean even the level of engagement that i know you've undertaken to get to a good solution that you know is going to actually be able to outlast what it should.
