yeah and Jonathan a brand like Swapfeet it does have that inherent circularity to it but what about other brands where where are the blockers when does marketing step in to that whole ecosystem

Yeah, I mean, how long have we got? There are so many blockers, I think, that marketers experience.

And they're both external and internal.

So I think the two big external ones that we should talk about, one is the value action gap.

which many listeners will be very familiar with.

So the gap between people's stated values and beliefs and their actual actions.

And in our latest work, the gap there is 85% of people want to live a more sustainable lifestyle, 29% actually follow through.

Do you agree with that, Jonathan?

Good

morning.

What they're saying is, did you really need to do that? So she, Huda Amori, the founder of Palestine Action, is saying, look, did you really need to ban the group? Could you perhaps have dealt with it using normal criminal law? Could you have arrested your way out of it? Did you actually have to go as far as a ban? I mean, simply, that's what it is.

It is in human rights language.

So they're saying, look, there are people who might be put off from demonstrating lawfully.

Maybe someone might misunderstand the ban.

Someone who wants to march for Palestine would hear Palestine actions being banned, and that would kill them or put them off going on a lawful march.

um you'll know better than i but the stakes seem pretty high on this jonathan

What are your thoughts, Jonathan?

Well, my thoughts are that it was...

Yeah, the police are getting a bit better at their comms in the sense they, they do say the, the race and nationality, and they have to be consistent, and they are at the moment.

That's good.

I don't understand why Devon and Cornwall Police were steering the public away from the idea that this was a, a terrorist case, and I don't know why they didn't simply say they had an open mind as to, a- as to motivation.

And I think they probably broke one of the golden rules of, of investigations, which is not to comment on live investigations in case new facts emerge.

Um, so, uh, that aspect is, is slightly regrettable, I think.

And I suppose als- it is also worth pointing out that there is no such thing as perfect security.

Is, is it stats? Or how do y- how do you do that?

Me, I'm not a big stat guy.

I really don't care too much about the media.

I really don't care too much about stats.

Uh, the main focus for me is definitely just having that team...

Like, a team win, or, like, anything team-orientated, that's where I really find my joy.

'Cause anything that's just me, I had 10 other guys right next to me to help me out, you see what I'm saying? So I'd definitely say just the team a- accolades, I will say.

You made the transition, so it worked, but how was it?

How did you become a Ute and why did you buy into the program? Right.

So I'm originally from Houston, Texas.

I got recruited by big, big schools out in The SEC and Texas schools, stuff like that.

But when I came on a visit to Utah, the coaches, the whole environment of Utah, it was just amazing.

It was nothing I've ever seen.

I've never seen mountains.

I've never seen...

Big 12. that really stood out it could be like a running back like some guys have been picking running back some offensive linemen some like you know tight ends because they're in coverage or sometimes it's quarterback right you pick quarterback for the best ever um is there a particular play that you went up in like dang that's a good running back you know what i mean or like you hit someone you're like okay i just saw stars and i got him good i don't know if he felt it as much as i felt it for sure

How did you become a Ute, and why did you buy into the program? Right.

So I'm originally from Houston, Texas.

Okay.

I got recruited by big, big schools out in the SEC and Texas schools, stuff like that.

But when I came on a visit to Utah, the coaches, the whole environment of Utah, it was just amazing.

It was nothing I'd ever seen.

I've never seen... mountains i've never seen not that much traffic i haven't seen it's a lot of stuff that i didn't get to see uh so when i came out here it was really eye-opening to me um and also man the coaches they really took me in and they uh they really believed in me so i was i was really on board with it and i i'm glad i made the switch from houston to here

Big 12. that really stood out it could be like a running back like some guys have been picking running back some offensive linemen some like you know tight ends because they're in coverage or sometimes it's quarterback right you pick quarterback for the best ever um is there a particular play that you went up in like dang that's a good running back you know what i mean or like you hit someone you're like okay i just saw stars and i got him good i don't know if he felt it as much as i felt it for sure

And we'll start with you, John, who, like, That decision, how complicated was it for you? How close was it to going a different way, if you don't mind

sharing? Yeah, it was a very tough and difficult decision.

I bet I can speak the same for Deb.

Man, it's a hard time.

It's a hard time.

I had to talk to my parents.

I had to really lean on God.

Should we feel confident that this year's offensive line is going to be at least close to what we had last year?

Is, is it stats or how do, how do you do that?

Me, I'm not a big stat guy.

I really don't care too much about the media.

I really don't care too much about stats.

Uh, the main focus for me is definitely just having that team, like a team win or like anything team orientated.

That's where I really find my joy.

'Cause anything that's just me, I had 10 other guys right next to me to help me out.

... coming all the way up to the mountains You made the transition, so it worked, but how was it?

So how should investors think about the revenue profile over the remaining four years, Jonathan?

So we recognise the revenue on this in line with the policy we adopted as part of our full year reporting last year, which was a slight tweak to what we'd done before, where much more was really concentrated up front.

So there's a number of components to this deal.

We're delivering a major on-premise software licence to the customer.

We're delivering a number of pieces of hardware.

Actually, in addition to the scope of this deal, we'll deploy a lot of hardware for them.

We're then delivering support contracts to maintain it while it runs, and we've got a number of our specific engineering services that we'll deploy with our own engineers to deploy and maintain that software for the client.

So why is the cash collection lagging that revenue recognition?

C- can you explain to our listeners the motivation for putting together a, a framework like this? You know, what are the types of challenges that it, that it seeks to solve?

Absolutely.

So I'm sure we've all seen the sort of data that, um, people are demanding action from businesses.

Um, in our data, 74% demanding, um, business responsibility, uh, around social issues, 64% around climate issues.

But what we've seen in our work with the United Nations Global Compact is that actually there is a breakdown in, uh, between the two functions who are fundamental to the delivery of sustainability marketing in corporations.

Um, so when we asked marketers and sustainability professionals around the world, "Are we making progress, and where should be our focus?" We had, uh, 52% of marketers saying we're making progress, but only 35% of sustainability professionals.

And actually, the focus was quite different.

You know, w- how does that work? How, how do you really know that this is actually a good idea, basically?

Good

morning.

I mean, I think a really significant factor here is a lack of critical thinking, which has affected the way in which we think about terrorism generally.

And it may be caused by the infection of social justice thinking and activism, but people have sort of forgot the basic principle that the ends do not justify the means.

And so you are talking about students here, a proportion of them, a significant portion of them, who are saying to themselves that rape and mutilation on a massive scale, are justified by what is going on in Israel and Palestine.

And that is a complete failure of critical thinking.

And I think it has affected so much of our life.

stretching you a little bit but with the benefit of you on the line i have to ask you there's a very live debate at the moment as to whether we have what's called two-tier policing in the united kingdom as a result of the tragic circumstances involving the murder of that student in southampton how would you respond to that debate

The independent reviewer of terrorism legislation, Jonathan Hall KC, has a theory as to why that is.

I think it's partly cultural and it's partly practical.

On the cultural side, extreme right-wing terrorists venerate mass shootings.

They worship Brenton Tarrant, who carried out the massacre in New Zealand, and Anders Breivik from Norway.

They want to achieve a similar what they would call kill count, and they see guns as a way of doing that in the aesthetic that appeals to them.

They don't want to stab.

They don't want to run over.

Jonathan warns that the availability of 3D-printed firearms could weaken the protection offered by tough UK gun laws, which were introduced after the Dunblane massacre in 1996.