But how do you make that an organizational scale? How do you make it something that would work across all of Mondelez?

I can say, honestly, it's still a work in progress.

In every one of my experiences, we've never reached the point where one could say, yeah, we get it.

We've scaled up knowledge retention as being an enterprise-wide or even a functional-wide belief or activity.

So the one thing that I would do is turn it from being a sort of tactical mission-by-mission activity to being a strategic mindset that talk to the senior leaders and say, look, there might be Joe Bloggs is going to be retiring in six months.

We can do something with that.

Yeah, that's very nice.

Is your solution going further than that? Or is that largely what you're talking about on the experience side?