J
Jonathan Fields
Host and executive producer of the Good Life Project podcast; author, speaker, and founder of Midlife Design Lab.
8
APPEARANCES
5
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012
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Oct 18, 2026
Find Work That Lights You Up – Jonathan Fields’ Advice
0:46
4:41
Jim KwikHOST
So, Jonathan, we touched on sparkotypes, right? Why did you, what is a sparkotype related to passion and purpose and why did you create it?
J
0:57Jonathan FieldsGUEST
yeah so a spark type for me is based on um the belief that we all have a unique imprint or source code you can call it your dna that for work that allows us to feel like we're on purpose allows us to feel fully expressed in the world and allows us to drop into a state of flow where we become absorbed time fugues we can work really hard but it feels like almost effortless effort, right? And I think that state, that Venn diagram, purpose, expression, and flow, is the place where when you work from that place, whether it's the thing you get paid to do, whether it's the thing you do on the side, but when your primary contribution is at the intersection of that place, you come fully alive.
J
1:46Jonathan FieldsGUEST
And I was curious for a long time, can you identify this? Is there a set of universal imprints or archetypes or source code that crosses every culture, every age, and that stays with us for a long period of time? Because there's so many different ways that you can wander around and try and figure out what am I here to do.
J
2:07Jonathan FieldsGUEST
And I see so many people hitting the middle and later years of their lives still having no sense for what that thing is.
J
2:13Jonathan FieldsGUEST
The quest became, can we create a tool that allows people to identify this deeper level driver at a much earlier point in life so that then you can start from there and start to look out at all the potential ways you can contribute to the world and do it in a much more informed way by saying, okay, will this allow me to do the work of my, and I call these things sparketypes, the archetype that sparks you, basically.
J
2:43Jonathan FieldsGUEST
will this opportunity allow me to do the work of my Sparkotype? If we deconstruct that, will this opportunity allow me to engage myself in work that gives me a strong sense of purpose, that allows me to be fully expressed on all levels, and work in a place of flow as often as possible? Because when we can do that work, what we get out of it is this feeling of just being utterly lit up, being sparked.
Jim KwikHOST
Sometimes they are aware of it, but it's buried down below a pile of other people's opinions and expectations and life conditions that happened when they were children, and it keeps them from their truest nature.
Discover Your Passion & Purpose – Jonathan Fields’ Advice
J
4:45Jonathan FieldsGUEST
Becomes so obsessive that it actually takes you down the rabbit hole of tearing your body apart instead of building it up.
J
4:52Jonathan FieldsGUEST
You're doing it because it becomes something where you kind of feel like you've almost lost the ability to stop doing it.
J
4:58Jonathan FieldsGUEST
It's this compulsion almost on the level of addiction, and it may even be isolating you from all the other activities and people in your life who you genuinely do love to be around.
J
5:07Jonathan FieldsGUEST
So it's not necessarily a different activity, but they can-- it can express itself in a way that's constructive and also potentially destructive.
J
5:19Jonathan FieldsGUEST
Um, it's a thing that where there's sort of a deeper internal compulsion to do it, and it can be expressed in a way that's, you know, both helpful and also harmful.
13 MINS LATER
Turn Your Rut Into Unshakable Focus And Power | Jonathan Fields
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1:58Jonathan FieldsGUEST
Katie Milkman talks a lot about this in her work and her research on behavior change.
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2:07Jonathan FieldsGUEST
There's, there's a whole bunch of s- inner and outer scaffolding that you can create that make it so you don't have to wake up every day and use all this cognitive bandwidth to make the decisions, to make everything stay okay.
J
2:18Jonathan FieldsGUEST
Some of that you do wanna be intentional, but there's also a lot of things that we can kind of put on autopilot-
Burnout Is a Sign You're Doing the Wrong Work | Jonathan Fields
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14:11Jonathan FieldsGUEST
I've asked so many people over the years, you know, who have made these profound changes in life, you know, a- and went through, literally they were brought to their knees, they [laughs] and, and they had nothing on, on so many different, you know, different domains of life, and then found their way back.
J
14:28Jonathan FieldsGUEST
Um, and I've asked so many people, and I've asked great philosophers, uh, great spiritual teachers, scientists, you know, um, "Do you think you can actually, like, get to the place where they were, um, without having gone through some big, profound thing like that?" And almost to the one, the answer has been no, which really bugs me-
20 MINS LATER
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34:38Jonathan FieldsGUEST
So the question becomes when we're talking about like an individual at work is, yeah, like nobody saw...
Turn Disruption Into Opportunity: Jonathan Fields on Building Antifragile Brands
17:09
J
0:28Jonathan FieldsGUEST
Two, as the executive producer and host of Good Life Project podcast, where we have partnered with more than 400 brands for over a dozen years.
17 MINS LATER

Alison WeissbrotHOST
How do you get leaders comfortable doing less and kind of just focusing in on really specific, important areas?
Does Your Work Light You Up?
J
18:29Jonathan FieldsGUEST
thatSatisfying sound of a sale while I'm busy focusing on the more fun aspects of building a business.
J
18:37Jonathan FieldsGUEST
Because Shopify handles that heavy lifting, my focus can shift from troubleshooting technical setups to actually growing the brand.
J
18:45Jonathan FieldsGUEST
When you start out with Shopify, you get access to all the tools you need to experiment and expand, and it's the same infrastructure that powers huge household names like Mattel and Gymshark.
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18:58Jonathan FieldsGUEST
With Shopify, nothing stands between your idea and a real business, so go make it one.
Finding Work That Lights You Up | Jonathan Fields Speech
0:46
4:41
Jim KwikHOST
So, Jonathan, we touched on sparkotypes, right? Why did you, what is a sparkotype related to passion and purpose and why did you create it?
J
0:57Jonathan FieldsGUEST
yeah so a spark type for me is based on um the belief that we all have a unique imprint or source code you can call it your dna that for work that allows us to feel like we're on purpose allows us to feel fully expressed in the world and allows us to drop into a state of flow where we become absorbed time fugues we can work really hard but it feels like almost effortless effort, right? And I think that state, that Venn diagram, purpose, expression, and flow, is the place where when you work from that place, whether it's the thing you get paid to do, whether it's the thing you do on the side, but when your primary contribution is at the intersection of that place, you come fully alive.
J
1:46Jonathan FieldsGUEST
And I was curious for a long time, can you identify this? Is there a set of universal imprints or archetypes or source code that crosses every culture, every age, and that stays with us for a long period of time? Because there's so many different ways that you can wander around and try and figure out what am I here to do.
J
2:07Jonathan FieldsGUEST
And I see so many people hitting the middle and later years of their lives still having no sense for what that thing is.
J
2:13Jonathan FieldsGUEST
The quest became, can we create a tool that allows people to identify this deeper level driver at a much earlier point in life so that then you can start from there and start to look out at all the potential ways you can contribute to the world and do it in a much more informed way by saying, okay, will this allow me to do the work of my, and I call these things sparketypes, the archetype that sparks you, basically.
J
2:43Jonathan FieldsGUEST
will this opportunity allow me to do the work of my Sparkotype? If we deconstruct that, will this opportunity allow me to engage myself in work that gives me a strong sense of purpose, that allows me to be fully expressed on all levels, and work in a place of flow as often as possible? Because when we can do that work, what we get out of it is this feeling of just being utterly lit up, being sparked.
Jim KwikHOST
Sometimes they are aware of it, but it's buried down below a pile of other people's opinions and expectations and life conditions that happened when they were children, and it keeps them from their truest nature.
Discover Your Passion & Purpose | Jonathan Fields Speech
1:57
17:16
Jim KwikHOST
And so let's define, first of all, what is passion? How do you define passion and purpose?
J
2:04Jonathan FieldsGUEST
I think there's so much confusion around that, so I'm glad we're starting here.
J
2:08Jonathan FieldsGUEST
I also think they're used interchangeably really often, which creates a lot of the confusion.
J
2:18Jonathan FieldsGUEST
Let's start with passion, because that's a trigger word for a lot of people.
J
2:23Jonathan FieldsGUEST
I have my take on it, and also I'll share a bit of the research that's gone on around it.
J
2:29Jonathan FieldsGUEST
When a lot of people think about passion, they think about, well, what is the thing that just leaves them breathless, that they can't not do when they wake up in the morning every day, they run out to do? When you look at the research, the research is still pretty new.
15 MINS LATER
Jim KwikHOST
So can we talk a little bit about the benefits and neurological, physiological effects of finding your purpose?
