Mm-hmm.

The step one is having the conversation.

My process with business owners is obviously h- you know, I'll talk to everyone.

I love learning about different types of businesses, so that's key.

So the different industries, no problem.

There's a lot of similarities in business operations across industries.

So but, but again, there are some nuances, but I love learning about small, medium-sized businesses.

Yeah.