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Jonathan Eichholz

Jonathan Eichholz

Master Sommelier and CEO of First Growth Inc.; host of VICE's Munchies: The Wine Show

Jul 21, 2026

6:18
Jonathan, when you're building, you know, our vintage cards, which does take that broader view of looking from beginning to end of the season, what kind of sources are you using for that, uh, in order to get, you know, some, some accurate information? Because, again, these are pretty broad strokes, right? So how are you gathering that information and then distilling it down to the most common kind of occurrences to give it a value?
6:44
Yeah.
6:45
It's one of the most exciting things to do kind of in my, you know, old age in the world [laughs] of wine.
6:50
Uh, being in the pa- part of the team at GuildSomm here, kind of over the past four years, I've done the math.
6:54
I've written over 300 vintage reports.
6:57
[laughs] So with that, it's so much fun to find the information, and I think you have to look at the vintage information in kind of two distinct ways and then fuse them together.
7:06
Uh, here at GuildSomm, as Chris mentioned, it's a lot of broad stroke things, like we don't believe in scores.

18 MINS LATER

25:40
And so, like, you know, are there o- are there ways to navigate that and/or are there other examples of that, that people should be considering or looking for when they're studying vintages?

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