Mm.

And, uh, so last fall I was having a, a conversation with a gentleman who had written some books, had been successful, um, written a new book, and it was about the legal sector.

And he didn't really understand the legal sector.

And some of my past experience, I worked with AM Law 100 and 200 firms.

So these are the big global law firms that you, you probably have some in your backyard.

And, um, so I had really good context on that industry.

And so I was able to share some of that context, and I just started asking questions.

Yeah.