Where did this come from? Where was the aha moment? Where did you guys like think about this together? Tell me that story.

Okay, I guess I'll start this one.

The story.

Well, first of all, before I tell that, I just want to say like, what's so interesting is that first, we've been friends, best friends for like 16 years, right? So, but we didn't, Daily Giving didn't start.

We didn't, I didn't have the idea until like eight years ago.

So, you know, and people sometimes ask me, you know, oh, tzedakah must be your mitzvah.

Like that must be your, like that was always, tzedakah is your mitzvah.

Yeah.