Like, have we just fully saturated that idea now?

I don't know.

It's a good question.

I mean, I'm tasked with making ads just as you describe all the time, you know, paid quote unquote creators, influencers, whatever you want to call them.

And we hand them a script.

It's how it's done.

Sometimes it's not, but often it is.

How do I connect? So if you think about the things that have worked really, really well for you, do you mind giving some advice or some guidance to people who are listening to Outfoxed?

For Instagram, for Super Bowl spot, anything in between.

Yeah.

And there is really just one key thing to consider, which is, um, we have this tendency as creative people to invest everything in our reel, our portfolio, our work, right? We are our work.

And I remember for decades it was said, you know, "Just make sure what you're doing is the best it can be, and everything else will take care of itself." That's not true.

It was probably never true, whether it was when there was more work or now.

What will...

And when I think about the truly great businessman artists and woman artists, businessperson artists, going all the way back to long time ago, they knew that.

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