products,

right? And there's companies that have done that and been successful, but there's lots that haven't.

And it's more the second than the first because it's fucking hard.

As someone who runs a product company, it's tremendously hard.

You have to have a long-term vision and patience, right? And you go through a lot of, you go through a long period of time, often trying to get what's called like product market fit.

You know, and I always hear these podcasts with founders where it's like, yeah, I had the vision for like how we were going to change and disrupt supply chain.

I'm like, no, you didn't.

I've accepted that I'm not going to be a software company because that's like... path to riches or path to lots of you know whatever you're gonna do you're gonna spend a lot of money and it's gonna take some time and if you don't know what you're doing you're probably gonna make a lot of mistakes right because it's different right so so i'm not trying to be that but like what does it mean then to have a packaged service what needs to exist as stuff or as capability in a business to actually be able to kind of have a packaged service