I wanna talk a bit about that, about your agency, and when you started Serfina, what parts of that big agency model did you know you didn't wanna recreate?

That's a good question.

I think there's an element of, I think- Things have been evolving for years, well before the age of AI, from a measure twice, cut once, to use the carpenter analogy, and kinda carefully build to the more iterative approach.

Like, you know, with especially digital forms of marketing, y- we can be more iterative and learn on the fly and adapt on the fly.

But that's also easier said than done, 'cause a lot of the larger agencies are set up from a systems standpoint not to be as nimble and not to be able to iterate and rebuild and reformulate as efficiently, especially when you have people spread across a number of different parts of the business and, and less able to focus and dedicate themselves.

So it becomes easier to talk about, easy to talk about being iterative and kinda responding and reacting on the fly to what we're learning in real time, basically having a perpetual test and learn mindset, if you will.

But on a s- in a smaller, more nimble setting, we can actually execute on that and actually be in real time iterating and updating and evolving, uh, work that's in market.

How do you talk about these advantages with clients?