Yeah

...

he works for us now.

Uh, they live not far from us, and there's a whole backstory to how we met and, [laughs] in essence, how we've been associated all these years.

But yeah, I just handle everything.

I mean, honestly, there's so many hats because, of course, a family business, so many people do so many things.

But I handle...

Well, put him to work.

Some folks out there so they can get

to know.

Well, it's a cool story.

It goes all the way back late 90s for Leon, who is the founder of our business, who is actually my grandfather.

So there were a lot of local archery shops at the time, and...

More or less, he frequented those.

He was in the archery shops, and obviously back then they still had bow presses, but they were not that great.

So

Mm-hmm

... where, you know, you get these hard polished angles on the top.

Then you flip it over on the underside, and it's these organic smooth lines where it would touch the skin, so there's no sharpness there at all and completely bead blasted finish.

Um, I mean, there's 100 small details like that to go appreciate on the watch.

But again, you know, without rationalizing myself into it and thinking about the brand or the owner or the creativity behind it, the, the product stood alone.

And I almost got all the context later after thinking about, you know, the product itself for months and months and months.

And, and, and then I'm like, "Okay, well, if I like this thing so much, I should probably understand where it's coming from-

Yeah.

And you would teach us about what is, what is organizational light and then, um, organizational darkness? And, and maybe if you could just introduce that concept, organizational light and organizational darkness, and how does it show up?

Well, well, you need lots of light in those, those kinds of circumstances.

Um, we, we use that metaphor in the context of what we call the soul of leadership.

And, um, and the soul of leadership der- derives from our view that leadership is always and everywhere a moral work, and that's because leadership emerges from moments of influence, right? You find yourself in a position to make decisions and, uh, take actions that have, have a meaningful impact on people, and that impact can be for good or for bad, right? It, it, that, that means at that moment that what you do with that moment of influence is a moral concern.

And, and we believe that, um, that effective leaders always strive to make things better, to do the right thing, to make things better for people.

And, and that's what we call the soul of leadership.

And, and the soul of leadership demands that leaders, again, strive to do the right thing because it's the right thing, even, even when it's really, really hard.

Would, would you be willing to share that story and just, like, w- what you learned from it and, and how it helped you pro... you know, have kind of the context with to, uh, apply these principles?