How do you think about corporate culture? What is it and how does it help a company succeed?

Corporate culture is really important because you can get set on the business and know where you're going from a, here's our objective from a business goal.

But how do you get the culture that's going to be there to really enable that is a whole other effort.

And as I talk about it with Arvind Krishna, our CEO today, Arvind's very focused on how do we make sure that we've got a culture that enables what we want people to do.

And I think a key part of this whole driving a culture, there's transparency, there's the ability for people to take risks, there's the ability for people to move with speed.

Those are really important pieces, but there's also the ability to celebrate people the successes that people have in a corporate culture.

And equally, I feel like you've got to be able to celebrate the failures, right? Because if you don't celebrate the failures, nobody's going to be willing to take a risk.

Why?

Interesting

... what was going on, more than just how many miles per hour that fa- that serve went.

Then we've got the match chat feature, which is building on last year where you could ask a question about what was going on.

This allows more natural language processing, but it's also bringing in photos and videos into the answers, which is really a next level of engagement on this.

And finally, it's about key moments.

Key moments is really looking beyond just the obvious, oh, they won this set.

It's looking at how long was a rally? Did you get a big...

Jonathan, we got about 90 seconds left.

And so I think now we actually have some things to sink our teeth into in terms of examples of brands actually doing things.

100%.

I mean, in my organization, we've looked across all the processes in the organization and mapped those to understand where can we put AI, where can we automate, how do you simplify a process? How do you eliminate a process? 'Cause maybe it's been there for a long time, and it's still there because it's been there for a long time.

I think the other thing that I'm talking to people a lot about right now is the training that you have to do with your teams and understanding that, creating the time, carving the time out for people to learn how to use the tools and how to operate in an organization that has AI.

Because I might use a tool that you're not using.

That could change the way we're interacting.

That doesn't mean you have to know how to use the tool that I'm on.

What are you seeing just holistically from, like, the power grab that's happening at Cannes?

Was Watson still…

We had Watson, but we also had consumer-facing properties like the Weather Company, which did we need that property to… Do we need that business to go be the leading hybrid cloud and AI platform company in the world? The answer is no, we didn't.

We're focused on B2B.

It's a great business, and it's out there, and it's thriving, and it's doing great work.

I saw the team in Vegas at CES.

But we had to make some of those decisions.

Kindrel, a new company, was spun out of IBM because there was the question, do we need that to be that? So looking at that, getting out of Watson Health, those sorts of things.

So talk to us a little bit about that because I think everyone's thinking about that, and we'll talk about a lot of people moves later as well where companies are making changes.

Can you explain it and tell us about the Milwaukee that was there when you were growing up?

So I grew up just north of the city in the suburbs of a town called Whitefish Bay.

It was a great place to raise a family and to be a kid growing up and playing in the streets.

We used to play kick the can and climb on the neighbor's roof to hide from other people and all that kind of fun stuff.

And it was an amazing place.

Unfortunately, it was also a very segregated city to the point that my mother was on the school board in Whitefish Bay.

And there was a big desegregation lawsuit.

the let's create marketing campaign launch in 2022 and how you pulled ai around that and then talk about how you've used ai in the organization