How come that you decided to create the Fusion?

Yeah, that's a good question.

When I left NLP, I was contemplating sort of what to do.

I kind of left without a plan, actually.

But just knowing that we had a great run.

It was awesome.

It was time for me to do my next thing.

ways and i love your story and for the young people listening and the people who want to get into the industry want to work in sports maybe specifically esports what are some advice that you have for them in order to be successful in this business

How did you figure it in that space, both with North and then your next steps?

How did I figure it out? I think one of the things I did, and luckily, I'd say, because I was from the old school, so I had a lot of access, I'd say, to the top of esports because of, I guess, my legacy and my contact from before.

So I was trying to bridge both worlds, essentially.

I think that's the role I took pretty fast and say, hey, listen...

We have to understand each other.

I think what we tried to do was modernize a bit in the operation at the time.

At that time, no one were data-driven in any shape or form.

So what were some of the things – that were you know were really important for one for that acquisition and then what were some of your first moves to like you know to correct those foundations to sort of yes the hype is great but we need the data we need this you know we need the support where you know you're competing against you know football clubs and basketball clubs as much as you are you know uh youtube and and and other entertainers what was your what were some of your first moves with australis