[laughs]

Yeah, exactly.

The front end is now Alexa for shopping, right? So they went with the bigger brand name, which they probably should've done from the beginning, but it wasn't just a brand name play.

You know, there was a data play as well for sure, and part of where Amazon was missing out to You know, ChatGPT and everything is around access to data where there's normal day-to-day conversation happening because as you, you know, if you get that data, you can profile your audience that much better and be able to have better conversation with them.

And so, Alexa for shopping was also a play at getting at some of that data where it's like, hey, you know, outside of just shopping, I now have more insight into the profile of these customers, right? So they did that, and then the other piece they launched was called About You, which is really, you know, ensuring there's functionality around your likes and your profile on Amazon.

So now within Amazon, you have the ability to select different profiles like business, you know, uh, personal, et cetera.

And they're really trying to ensure that they have that intelligence around your profile to serve you content in a more efficient way.

But like what are your thoughts there? Like if I'm an FBA seller, should I be optimizing for the keyword or should I be now optimizing for Alexa and this new conversational world? Or is it both? Like tell me which way you would direct someone.

[laughs]

Yeah, exactly.

The front end is now Alexa for shopping, right? So they went with the bigger brand name, which they probably should've done from the beginning, but it wasn't just a brand name play.

You know, there was a data play as well for sure, and part of where Amazon was missing out to- You know, ChatGPT and everything is around access to data where there's normal day-to-day conversation happening because as you, you know, if you get that data, you can profile your audience that much better and be able to have better conversation with them.

And so Alexa for shopping was also a play at getting at some of that data where it's like, hey, you know, outside of just shopping, I now have more insight into the profile of these customers, right? So they did that, and then the other piece they launched was called About You, which is really, you know, ensuring there's functionality around your likes and your profile on Amazon.

So now within Amazon, you have the ability to select different profiles like business, you know, uh, personal, et cetera.

And they're really trying to ensure that they have that intelligence around your profile to serve you content in a more efficient way.

That might be too harsh, but like what are your thoughts there? Like if I'm an FBA seller, should I be optimizing for the keyword or should I be now optimizing for Alexa and this new conversational world? Or is it both? Like tell me which way you would direct someone.