Mm

... working directly with, uh, with FIFA, um, their media team and business intelligence team.

We're reporting back on a, on a daily basis, uh, global viewership analytics, so that was really exciting.

Um, we had a bunch of other project work streams with, with FIFA as well, and then of course with, uh, a number of brands and some of the national, um, football and soccer federations as well.

So yeah, busy times, um, during the event.

Uh, our work is not done.

Um, there's a lot of recap and, you know, evaluation and RO- ROI, uh, briefs to attend to.

And talk to us about, like, the kind of what fandom looked like in, in these different audience segments that you saw.