So really want to get you on today to find out what have you found works for the Sarova and Sedd hotel set?

Yes, absolutely.

I've been working with quite a few of these brands over the years, and there's some that we've don't work with uh we feel they just don't represent our brand very well um so we've never partnered with those we've explored it but it's never come off but there's a couple that we worked with consistently for a number of years travel zoo secret escapes good brands quite well known um certainly secret escapes of a quite a high profile on tv advertising i think travel zoo is a little more subtle with their marketing um both have a very strong customer base um i feel the customers are very different demographic between the two which is a nice spread for us because we're sort of tapping into two separate markets if you like it's not the same customers um on two different platforms but working with that for a number of years and they're really useful for filling transient demand or low-demand dates, winter season, off-season, things like that.

You can push out a great offer on these sites.

It's limited by allocation, so we dictate how many rooms per night they can sell at the price.

It could be anything from one, two, three rooms, and that's it.

Once it's gone, it's gone.

And then finally, really, just to sort of get an idea of how do you assess new channels and have you started to work with some new partners to see, you know, the impact that they have?