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Jon Rossi

Jul 27, 2026

17:47
Out of the gate, what's the impact of that scenario on the dealer's absorption rate and technician efficiency? What was the outcome that you saw from technology like Modern?
18:00
Yeah, I would say there was a big hesitation by most dealers to sign up for our solution that we offered at the time, Modern.
18:08
The hesitation was, I don't want to be too transparent with my service customer.
18:13
I don't want them to know that the machine is done on a 4 p.m. on a Friday because I don't want the transport customer saying, hey, I'm on my way to pick up this machine to take it back to the customer.
18:26
So they didn't want to be overly transparent with the customer.
18:30
So how do you understand what points of the day do you send messages? What does message look like? You don't want to say too much that the customer might receive that information and have it negatively impact the relationship.
18:49
But the things that we saw were just kind of the normal operations that a lot of dealerships took for granted.

8 MINS LATER

26:27
Modules

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