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Jon Rossi
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Jul 27, 2026
The Dealership of the Future Starts with Customer Data with Jon Rossi
17:47

Remy SchmaltzHOST
Out of the gate, what's the impact of that scenario on the dealer's absorption rate and technician efficiency? What was the outcome that you saw from technology like Modern?
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18:00Jon RossiGUEST
Yeah, I would say there was a big hesitation by most dealers to sign up for our solution that we offered at the time, Modern.
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18:08Jon RossiGUEST
The hesitation was, I don't want to be too transparent with my service customer.
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18:13Jon RossiGUEST
I don't want them to know that the machine is done on a 4 p.m. on a Friday because I don't want the transport customer saying, hey, I'm on my way to pick up this machine to take it back to the customer.
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18:30Jon RossiGUEST
So how do you understand what points of the day do you send messages? What does message look like? You don't want to say too much that the customer might receive that information and have it negatively impact the relationship.
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18:49Jon RossiGUEST
But the things that we saw were just kind of the normal operations that a lot of dealerships took for granted.
8 MINS LATER