Jon Pease
Jon Pease is Senior Director of Growth Marketing at MasterClass and an expert in marketing attribution, featured on The Media Roundtable podcast's attribution panel.
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APPEARANCES
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PODCASTS
Sep 16, 2026
Jon PeaseGUEST
I always tell my team that I believe every attribution fight is truly just a budget fight dressed up in a methodology costume.
Jon PeaseGUEST
To ensure that we don't get lost in the weeds of those, especially when you're in front of leadership, we really set just a clear, hey, this is what we want to do.
9 MINS LATER
Brad MillerGUEST
And it doesn't have, in my experience, doesn't have the ability to zoom out and make the logic-based decision that I think passes the sniff test for marketers.