And so- When clinics are communicating or attempting to communicate and hire or even retain this generation of staff, what are some things that they absolutely are must-haves?

Absolutely.

I think that's a great question.

I think one thing that I'm seeing more and more forward-thinking clinics do is incorporate a lot more of electrophysiology, right? And the reason for that is electrophysiology is another way to add another billable charge that actually improves patient outcomes, right? You're able to do nerve conduction velocity tests and things like that.

We've even seen some forward thinking organizations be able to offer salaries 20 or 30% higher and advertise on those salaries on the requirement that you have to be open to learning electrophysiology.

It's kind of like a win-win situation.

And this is like this broader context of how do we not get out from under insurance, but push our way into new verticals and new business models that technically we have the practice pattern to fulfill, right? I think the total other side of that is like cash pay.

So what channels should practices actually be using specifically for recruiting?