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Jon Keidan

Oct 6, 2026

13:28
Like, what are some of the traits or qualities that for you are just non-negotiable for a consumer founder?
13:34
Yeah.
13:35
I don't think it's consumer founder, I think it's any founder, um, 'cause I think these traits are universal, at least in our opinion, of what makes a founder great.
13:43
Um, mission is first.
13:45
They will live and die by they need to solve this, and they have good reason to solve it, but the trait is that they need to do this.
13:51
Like, you could pay them nothing, and they'll s- spend all night just doing it on their...
13:55
Like, it's just something they have to do.
16:09
Maybe that's a red flag, and you're just kinda like, "Pass." Uh, but when, when you see that in the room, what's, what's coachable and over time and what isn't for you?

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