J
Jon Keidan
1
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Oct 6, 2026
How Much Proof Does a Consumer Startup Need to Raise Money?
13:35
13:45
13:51
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13:28Walter ThompsonHOST
Like, what are some of the traits or qualities that for you are just non-negotiable for a consumer founder?

Jon KeidanGUEST
I don't think it's consumer founder, I think it's any founder, um, 'cause I think these traits are universal, at least in our opinion, of what makes a founder great.

Jon KeidanGUEST
They will live and die by they need to solve this, and they have good reason to solve it, but the trait is that they need to do this.

Jon KeidanGUEST
Like, you could pay them nothing, and they'll s- spend all night just doing it on their...
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16:09Walter ThompsonHOST
Maybe that's a red flag, and you're just kinda like, "Pass." Uh, but when, when you see that in the room, what's, what's coachable and over time and what isn't for you?