So along those lines, Braylon sends us question number two, and he just asks, what's the biggest mistake you see families make when they are coming out to select their next project, their next show calf?

That's a good question, Braylon.

I could go a lot of different directions with that.

I would probably revert back to a little bit of what we were just talking about.

Just going out in the pen and picking the best one.

And I think a lot of people can do that.

You can go out in the pen and be like, hey, that's the best calf here.

I don't know, service package would look like? And how do I go about making sure that I define that up front? Like what's that conversation need to look like with a potential customer from your end as the guy selling cattle?