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Jon Bui

Jon Bui

Jon Bui, J.D., Lewis and Clark Law graduate and founder of The Negotiated Apology Project, teaches apology as a structured conflict-resolution skill.

Oct 20, 2026

22:25
I think that's why a lot of people that make mistakes avoid the apology and avoid sitting with that person and avoid acknowledging the impact because it makes you so uncomfortable to witness the pain that you caused.
Jon Bui
Jon BuiGUEST
22:40
Absolutely.
Jon Bui
Jon BuiGUEST
22:40
Absolutely.
Jon Bui
Jon BuiGUEST
22:42
Yeah, well, speaking from the empathy standpoint, you know, I've once told you that the most important thing about communication, the process of communication with another person, generally true for any communication, but especially in an apology, the most important component is going to be the empathy piece.
Jon Bui
Jon BuiGUEST
23:02
And I get, you know, the name of the podcast is Men Need Love Too.
Jon Bui
Jon BuiGUEST
23:06
I understand that this stereotype, whether it's true or not, is that men...
Jon Bui
Jon BuiGUEST
23:11
We avoid our feelings and we avoid doing things that require a lot of emotions.

23 MINS LATER

46:18
And I'm such a believer in self-forgiveness and I talk about how difficult it is and it just dawned on me like I've I don't think I've I think I've done one exercise with saying like I'm sorry to myself but I'm like when have I apologized to myself I can't think of a situation where I have can you talk about that apology to self and why it's difficult and when it's really necessary
5:35
How often are you finding it's that versus more directly ill intent?
Jon Bui
Jon BuiGUEST
5:40
It's pretty common, I'd say.
Jon Bui
Jon BuiGUEST
5:42
It's more common than not.
Jon Bui
Jon BuiGUEST
5:43
Of the many things I teach people focus on, one of the things that I really gotta hammer home to folks sometimes is the ability to use empathy in your fact-finding, um, to use it in your information gathering, and to use it in your reasoning, right? Um, apologies Let me take one step back.
Jon Bui
Jon BuiGUEST
6:07
A lot of people are kind of turned off from apologies and those kind of conversations because they just kind of fear the high emotional aspect of it.
Jon Bui
Jon BuiGUEST
6:16
It's not necessarily a high emotional conversation.
Jon Bui
Jon BuiGUEST
6:20
It could, it could be if you kind of let things a- get out of control.

6 MINS LATER

12:51
Mm-hmm.

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