And then managing, again, high growth figures are the things that are expected now to keep up with these growing revenue demands.

Yeah, I think that's one thing that PlayFly brings to the table is that we, you know, at these schools, we have the IP, we have integration, we have, you know, corporate infrastructure to support all of these things that we want to do.

We have the partnership with the university, we have dedicated staff on campus.

And so we have all of these tools available to go and execute on all of these things that we've just been talking about.

And I think that's what really kind of has been able to separate us and allow us to not only, you know, do what I just shared with the brand deals, but to then launch membership clubs and events and other programming like auctions and memorabilia and really engage brands that were outside of maybe an MMR profile.

but to drive new revenue through other sources that may not have previously maybe been a prospect for the space.

And so really, I think it's like, how do we take all of the things that PlayFive brings to the table and then engage fans, donors, brands, everybody in a way that we know that we can create compliant revenue that can go through the system and eventually get to the student athletes.

again two two parts two predictions for me like one is you know what do you think you you would advise a student athlete moving forward about how they can think about increasing their market value and i guess two would be what do you think will end up happening as far as um the ability for a student athlete while they're on campus to actually change their trajectory of where they are so maybe they didn't come in with a ton of followers but maybe they weren't that well known How do you get one? And then how do you sort of, even once you're there, continue to increase your market value?