So can you give us an example of how you're using AI right now for personalization for instead of just saying, "Here's a 20% off coupon," I mean, how are you using AI specifically to give, you know, a good, a good offer?

Yeah, it's definitely iterated over time.

So before, no AI whatsoever, um, we'd have a we miss you campaign.

It automatically triggers if we haven't seen you in 45 days.

Doesn't require AI.

Um, it's, it's good.

It's very, very effective.

Right.