And Johnny, how are you thinking about balancing innovation and governance?

We recently just went through this journey with AWS, actually, which was great.

So we like to harness the creativity of our people.

And we've got over the majority of our folks use AI kind of daily to do either development or they're in marketing and they're using, you know, chat GPT or something like that.

So they're well used to the situations that they can use it in.

but the key is getting access to data.

So we invested quite a lot building sandboxes or sand pits so that our people can go and creatively look at data and start to come up with the questions.

Sure.